At a separate press conference, Gilby and Tejerero faced members of the media to impart how the collaboration between the world famous Walt Disney Company and Philippine retail giant SM came about.
“At Disney, our goal is to create happiness through a series of magical and memorable moments. That’s the kind of mission we live by. And so when we think about the Philippines, we think of exciting, new ways to do that [here],” began Gilby.
For his part, Tejerero noted that SM had been working with Disney for a long time already via showing Disney films, selling their merchandise and holding themed-events. By entering a five-year collaboration, he is confident that Filipinos—not just children but entire families—will have something to enjoy from Disney and its Marvel, Pixar and Star Wars divisions.
Besides SMLEI, also synergized for the Disney partnership are SM Supermalls, SM Markets, The SM Store, and Toy Kingdom for a holistic experience by mallers. The “magic” begins from the moment they enter the SM malls to watch a movie, to the time they purchase their favorite merchandise.
But how exclusive will the partnership be? “The way we look at this, and this is why we had this conversation [of a collaboration] with SM [in the first place] is how do you create a seamless experience for the consumers,” Gilby replied.
Meanwhile, there are a lot of rumors and stories circulating online that this business partnership will be leading towards a Disneyland in Clark, Pampanga.
Will it happen within our lifetime? We never know. What is clear right now is that Henry Sy’s Business empire has the financial capacity and business prowess to bring in Disneyland in the Philippines.
To learn more about this news update, click : HERE!
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