BUZZ! GrabCar/GrabTaxi Is Not Making Money At All

 

1

Natalia Bautista of GrabCar Philippines

 

GrabTaxi is becoming a household name among the tech savvy in Southeast Asia. At least in Singapore, it’s probably the best app for booking taxis.

Yet you wonder how long the good times will last. The startup – which covers the GrabTaxi, GrabCar, and GrabBike services – is embroiled in a tough fight against Uber and Go-Jek for supremacy, which means spending lots of money to woo drivers and commuters.

2

It’s a well-worn tactic: raise more money than your competitors, and spend it all to attract customers. To hell with profitability.

The hope is that when the dust settles and the financing runs out, you will have a sizable market share on which to bolster your bottom line and build your empire.

Is GrabTaxi succeeding in this enterprise? And how does GrabTaxi make money? Let’s find out.

How big is the business?

In short, pretty big in terms of usage. Here are some numbers to chew on:

app downloads grabtaxi

2bookings per second grabtaxi

mau grabtaxi

registered users grabtaxi

Two things jump out:

  • The firm’s growth shot upwards after it got backing from venture capital firms, although it seemed to have slowed recently.
  • It did seven bookings a second in May, or about 18.1 million bookings a month.

Using these figures, we can arrive at a rough estimate of how much money it is set to make in 2015.

But first, how does it make money?

A GrabTaxi spokesperson tells Tech in Asia:

GrabTaxi generally receives a fee from drivers across its various services, such as GrabTaxi, GrabCar, and GrabBike. Drivers deposit credits into an account with GrabTaxi, and the corresponding amount is deducted for every booking they complete.

The company is tight-lipped about the exact fees it collects today, but in the past it disclosed that it extracted S$0.30 (US$0.20) out of each ride in Singapore, THB 25 (US$0.70) per ride in Thailand, between five to ten percent of the taxi fare in Malaysia, and PHP 70 (US$1.48) per passenger in the Philippines.

Sounds convoluted, I know. And it’s a tad odd that the service takes a smaller chunk out of every ride in Singapore than elsewhere. Let’s take this with a pinch of salt.

So, how much moolah is it making?

Without official numbers, we’ll have to make do with a back-of-the-envelope calculation.

Fortunately, we have enough public information to go on. ACRA records show that GrabTaxi Holdings, which represents the collective entity, made about S$892,000 (US$632,000) in 2013. The figure increased to S$3.84 million (US$2.72 million) the year after.

Combine this with official information on the number of bookings it does per second, and you’d get an estimate for its expected revenue in 2015, which is around S$21 million (US$14.9 million). This spreadsheet explains how I derive the figure.

PosterOven-20150629184158

ADVERTISEMENT

But is it profitable?

Anthony Tan, Founder and Group CEO of GrabTaxi

The answer is likely no. ACRA records show that the company’s earnings before interest and tax stood at negative S$21.8 million (US$15.5 million). It raised a massive US$350 million round in August, which means it’s still locked in a spending war to win the hearts of customers against the likes of Uber and Go-Jek.

Much of its expenses will come from research and development, as well as marketing and promotions. GrabTaxi tells me that drivers are expected to cover their own costs, which include fuel and car rental or purchase.

GrabTaxi doesn’t just dole out free or discounted rides to commuters. It rewards drivers for using the app too. I heard from a driver last year that at one point the company was giving out between S$6 (US$4.30) to S$8 (US$5.70) per ride in Singapore. With the number of bookings it does, such incentives could cost the firm millions each month.

All prominent taxi apps in the region are running such promotions. It’s crazy. According to acab driver, rival app Hailo gave out S$160 (US$113) for the first 40 jobs done by a driver between June 1 and June 15 this year, and S$100 (US$71) for the next 20 jobs.

Can it ever be profitable?

I don’t think this will happen in the next couple of years at least. The transportation app war has only just begun. Everyone’s going up against a well-resourced Uber, which makes far more money (US$2 billion expected this year), and takes a larger chunk of money out of every ride (20 percent), according to Recode.

But beyond that, it’s possible. All that insane spending has to wind down. GrabTaxi will need to work on raising its revenue per ride, which might be challenging given how price-sensitive consumers in Southeast Asia’s emerging countries are.

My bet is on consolidation. I don’t see why it should continue slugging it out in isolation. There’s no real benefit to it existing as an independent company. A merger with Didi Kuaidi could make a ton of sense. It’s probably going to happen: Didi was an investor in GrabTaxi’sUS$350 million round.

This is an original article of TechInAsia, to visit the original page  CLICK HERE!

 

2

Interested about INVESTMENT + LIFE INSURANCE ? INQUIRE NOW!

 

 

 

Interested about HMO ? INQUIRE NOW!

 

SUGGESTED ARTICLES THAT YOU MAY LIKE :

UP CLOSE! Understanding HMO/Health Card In 10 Minutes | Think Philippines!

Understanding Mutual Funds in 5 Minutes For Newbies | Think Philippines!

UP CLOSE! Benefits Of Getting A Variable Universal Life Insurance Plan (VUL) | Think Philippines!


About The Editor-In-Chief of Think Philippines!

1
Edwardo Miguel Guevarra Roldan

  • Managing Partner at Princeton Business Initiative
  • Lead Convenor of Isang Samahan, Isang Pilipinas (ISIP) and Think Philippines!
  • Agency Manager at Fortune CARE Health Maintenance Organization (HMO)
  • Financial Investment Advisor at Rampver Strategic Advisors

(+63) 927 646 0088 WhatsApp/Viber/Philippine Mobile Number

edwardomiguelroldan@gmail.com

http://www.fb.com/ThinkPhilippinesBlog

Note :

To post articles here at Think Philippines, you may email it to: isangsamahanisangpilipinas@gmail.com or by simply commenting it on the field provided below.

Thank you for supporting us.

3 Things That May Happen When Grace Poe Gets Disqualified | Team Think Philippines

INQUIRE NOW!

ADVERTISEMENT

INQUIRE NOW!

Just two days ago, after Sen. Grace Poe-Llamanzares declared her Presidential bid, a Liberal Party Mayor got disqualified for being an “American” then after a couple of hours, we are flooded by legal question regarding the possible implication of the recent SC ruling to the pending motion for the disqualification  case of Grace Poe-Llamanzares in the Senate Electoral Tribunal (SET). In line with those questions, we are going to write about the probable things that may unfold upon the successful disqualification of Sen. Grace Poe-Llamanzares.

LEARN MORE : Supreme Court (SC) Disqualified A Municipal Mayor In Lanao For Being An American Citizen

  1. Dick Gordon will be a Senator. The #13th placer during the recent Senatorial Election will have a higher chance of replacing the #1 placer in the persona of Sen. Grace Poe-Llamanzares.
Source : Google Images

Source : Google Images

1

3

READ MORE : POLITICAL OP-ED : Top 5 Reasons Why I Am For Dick Gordon This 2016 | Think Philippines!

2. President-Mayor Erap may run and win for the second time.  Based on his historical performance last Presidential Polls in 2010; no one can deny that the old guy born in Tondo, Manila is still a force to  reckon with. Given that Mayor Duterte will run this 2016 for Presidency, it will be a 4 way fight between Duterte-Roxas-Estrada and Binay.

1

From there, we can all have a better picture on what may occur, Last 2010,the current Mayor of Manila managed to corner an est. 10m  votes despite Manny Villar’s effort to lure the C-D-E voters. Do you think Binay can beat Estrada to corner C-D-E votes? Be the judge!
1
3. Sen. Allan Cayetano, Sen. Trillanes will have a good fighting chance to run for  Vice President. Without Grace Poe definitely Chiz Escudero will not have a good chance to  win as a spare tire President , let us face it — the guy isn’t that popular anymore vs 2010. No explanations needed,full stop!

1

ADVERTISEMENT
ADVERTISEMENT

SUGGESTED ARTICLES THAT YOU MAY LIKE :

UP CLOSE! Understanding HMO/Health Card In 10 Minutes | Think Philippines!

Understanding Mutual Funds in 5 Minutes For Newbies | Think Philippines!

UP CLOSE! Benefits Of Getting A Variable Universal Life Insurance Plan (VUL) | Think Philippines!


About The Editor-In-Chief of Think Philippines!

1
Edwardo Miguel Guevarra Roldan

  • Managing Partner at Princeton Business Initiative
  • Lead Convenor of Isang Samahan, Isang Pilipinas (ISIP) and Think Philippines!
  • Agency Manager at Fortune CARE Health Maintenance Organization (HMO)
  • Financial Wealth Planner at FWD Life Philippines
  • Financial Investment Advisor at Rampver Strategic Advisors

(+63) 927 646 0088 WhatsApp/Viber/Philippine Mobile Number

edwardomiguelroldan@gmail.com

http://www.fb.com/ThinkPhilippinesBlog

Note :

To post articles here at Think Philippines, you may email it to: isangsamahanisangpilipinas@gmail.com or by simply commenting it on the field provided below.

Thank you for supporting us

Top 6 Money Tips For Your 2016 by Team Think Philippines

ADVERTISEMENT

ADVERTISEMENT

Interested about HMO ? INQUIRE NOW!

“If you always do what you’ve always done, you’ll always get what you’ve always got.”
– Henry Ford

1. Become your own CFO.
You can’t fix what you don’t know, so the first step is becoming completely aware of your finances and where your money is going.

As soon as you start to understand your current situation in detail, you will be able to identify leaks and simple solutions that will help get you on your way.

Nobody cares more about your finances than you do (not even a financial adviser), so it is on you to take control of your financial future and direct it to where you want to go.

2. Go on a diet.
I’m not talking about what you eat. Identify one expense that isn’t helping you achieve your goals, and cut it out for 30 days.

A simple expense to choose is cable television. The average American watches more than five hours of TV every day. That is thousands of dollars and thousands of hours often wasted each year!

Try a TV (or other guilty pleasure) diet for 30 days, and use that time and money on something more beneficial. I’m sure you’ll survive without it just fine.

3. Be selfish.
When you get on an airplane, what do they tell you during the safety instructions? “Put your own mask on first, and then help the person beside you.”

It should be the same way with our time and our finances. Be selfish and take care of yourself first, and then you can have more flexibility to take care of others. The problem is that so many of us put others first and then aren’t able to help ourselves.

ADVERTISEMENT

ALVEO FINANCIAL TOWER in AYALA AVENUE

SPONSOR ADS : ALVEO FINANCIAL TOWER in AYALA AVENUE

Remember JAKA Tower Along Ayala? AC Will Transform It Into a Multi-Billion Peso Office Tower

4. Be selfless.
Although you want to be selfish with your time and money at first, you also want to be selfless with your attitude. The wealthiest entrepreneurs I know give, give, give, and focus on helping others. By doing so, more money shows up in return.

Focus on impact and income will result.

5. Improve your credit score.
Credit is boring and I hate to talk about it, but it does make a difference. Think about it: Most of life’s biggest expenses are purchased on credit. It’s important to start to take care of it now because there is going to be a situation in the future where you’ll wish you had.

The way to improve your credit score again starts with awareness. Get your free report each year from AnnualCreditReport.com and find out if there are any items that are directly hurting your score (which you can get for free at Credit Karma, Credit Sesame, or Credit.com). Address those now and you’ll save yourself many thousands in the future.

6. Define what true wealth means for you.
In the dictionary, wealth is defined as “a large amount of money and possessions.” However, when you ask someone who is truly wealthy, you get a completely different answer.

PAID ADVERTISEMENT
PAID ADVERTISEMENT

SUGGESTED ARTICLES THAT YOU MAY LIKE :

UP CLOSE! Understanding HMO/Health Card In 10 Minutes | Think Philippines!

Understanding Mutual Funds in 5 Minutes For Newbies | Think Philippines!

UP CLOSE! Benefits Of Getting A Variable Universal Life Insurance Plan (VUL) | Think Philippines!


About The Editor-In-Chief of Think Philippines!

1
Edwardo Miguel Guevarra Roldan

  • Managing Partner at Princeton Business Initiative
  • Lead Convenor of Isang Samahan, Isang Pilipinas (ISIP) and Think Philippines!
  • Agency Manager at Fortune CARE Health Maintenance Organization (HMO)
  • Financial Wealth Planner at FWD Life Philippines
  • Financial Investment Advisor at Rampver Strategic Advisors

(+63) 927 646 0088 WhatsApp/Viber/Philippine Mobile Number

edwardomiguelroldan@gmail.com

http://www.fb.com/ThinkPhilippinesBlog

Note :

To post articles here at Think Philippines, you may email it to: isangsamahanisangpilipinas@gmail.com or by simply commenting it on the field provided below.Thank you for supporting us

OPINION : 10-Point Solution For A Fatal Traffic-free Metro Manila by Team Think Philippines!

Photo Courtesy of Google Images

Photo Courtesy of Google Images

ADVERTISEMENT
ADVERTISEMENT

Interested about HMO ? INQUIRE NOW!

Top 10 Think Philippines suggestion on how to ease the traffic at EDSA, Philippines.

  1. Make the registration of older cars more expensive. Do we need to explain furthermore?  Older cars especially those involved in public transportation business like UV Express, PUB/Business, PUJ/Jeepneeys are both health and environmental hazards. Also, many of these old cars are irresponsibly eating up a lot of space at our public roads.  Philippines should start having a policy like successful countries overseas that when your vehicle of choice reached a certain age the  registration cost will be more expensive. If you want to maintain a vintage car as an enthusiast, well the assumption is that you must have a spare money to be a “responsible” vintage car collector.

    Source : Google Images

    Source : Google Images

  2. Modernize the public transportation industry in the Philippines. Yes, it is possible! We have money for that. If we can afford billions of peso worth of asphalt relaying project for the “election fund raising initiatives” of various traditional politicians in the country, perhaps it is time to introduce a better version of PUJ and PUB? Give a 3 year plan to do a “Jeep mo,Palitan ko program”, is it impossible to make this jeepneys the king of the Philippine roads again? NO. We can do it, make all these aspiring jeepney drivers an operator of their own vehicle by offering it for a 5 year fixed interest loan program similar on how the Pag-Ibig is doing it for the mass housing sector.2
  3. Every Local Government Unit (LGU) should have a road network master plan studied and endorsed by NEDA — they  should mandated to  stick with it regardless of  any changes in the administration. Why? The problem in our road networks is the lack of continuity. Let us face it! Not all the elected LGU officials are responsible and efficient executive leaders. Instead of us (tax payers) continuously subsidizing various “illegal fund raising initiatives masquerading as asphalt relaying projects” come election time perhaps it is a good time to introduce a sustainable road network masterplan directly in every LGU in the country.

    Source : Google Images

    Source : Google Images

  4. Stop appointing lawyers as the head of  MMDA and the Office of the President should stop politicizing it!  I believe everyone in their right mind who is not earning from this administration’s shenanigans will agree with us on this. We are already flooded by lawyers in our government, we should try Engineers also. We need responsible, efficient and pragmatic engineers to solve our technical problems. Politicizing MMDA will bring more harm than good in the country and also administering MMDA is beyond policy making, we need technical expertise backed by a strong vision. Minus the allegation of corruption scandals, I bet everyone is missing the spunky Bayani Fernando in the MMDA.1
  5. Crush cars and demolish illegal businesses that is being left unattended on our road networks for more than one week. No explanation needed, road networks aren’t private property nor an extension of your backyard. Some lucky individuals especially in Metro Manila should start acting like a true responsible and accountable citizen.21
  6. Strict implementation of the law. We have a lot of good laws and ordinance, however there is one thing left missing that we are often neglecting —PROPER IMPLEMENTATION!
    ADVERTISEMENT
    ADVERTISEMENT

    Interested about HMO ? INQUIRE NOW!

    2

  7. Support the proposed bill of Representative Win Gatchalian that requires a parking lot for all aspiring car buyers. Isn’t simple? Where will you park your car then? Okay, assuming that you do not have a parking space in your condo or house, you must be obliged to show the car dealership  a proof that you have a binding contract of a car parking lease agreement.This is an unpopular move but very pragmatic, are we one of the reasons why Metro Manila’s traffic is a big mess? Is it because most of us do not care about the welfare of others.1
  8. Modernize our train system and network. No explanation needed, a successful country should have a good train system to help augment the demand in PUJs/PUBs.1
  9. Introduce double decker buses in EDSA. Not only we can save road space, we can also improve the welfare of most women, elderly and children who are all riding buses at their own risk.1
  10. Follow Bayani Fernando-era solution in EDSA traffic that requires the consolidation of all bus terminals in the Metro Manila into North-Central-South Bus Terminals and closure of unauthorized Bus Terminals in EDSA. What does it mean? No more rushing bus drivers to get passengers in almost every corner of our country’s busiest road : EDSA.1
    PAID ADVERTISEMENT
    PAID ADVERTISEMENT

    SUGGESTED ARTICLES THAT YOU MAY LIKE :

    UP CLOSE! Understanding HMO/Health Card In 10 Minutes | Think Philippines!

    Understanding Mutual Funds in 5 Minutes For Newbies | Think Philippines!

    UP CLOSE! Benefits Of Getting A Variable Universal Life Insurance Plan (VUL) | Think Philippines!


About The Editor-In-Chief of Think Philippines!

1
Edwardo Miguel Guevarra Roldan

  • Managing Partner at Princeton Business Initiative
  • Lead Convenor of Isang Samahan, Isang Pilipinas (ISIP) and Think Philippines!
  • Agency Manager at Fortune CARE Health Maintenance Organization (HMO)
  • Financial Wealth Planner at FWD Life Philippines
  • Financial Investment Advisor at Rampver Strategic Advisors

(+63) 927 646 0088 WhatsApp/Viber/Philippine Mobile Number

edwardomiguelroldan@gmail.com

http://www.fb.com/ThinkPhilippinesBlog

Note :

To post articles here at Think Philippines, you may email it to: isangsamahanisangpilipinas@gmail.com or by simply commenting it on the field provided below.

Thank you for supporting us

Remember JAKA Tower Along Ayala? AC Will Transform It Into a Multi-Billion Peso Office Tower

ADVERTISEMENT
ADVERTISEMENT

Interested about HMO ? INQUIRE NOW!

Screen Shot 2015-09-08 at 9.55.50 AMScreen Shot 2015-09-08 at 9.56.07 AMScreen Shot 2015-09-08 at 9.56.11 AMScreen Shot 2015-09-08 at 9.56.16 AM

1 2 3 4 5 6 7

Screen Shot 2015-09-08 at 10.08.28 AM

Turn over year is 2020 or 5 years from now.

Ownership : Perpetual (Yes, you are reading it right!)

We also learned that public investors can acquire a minimum size of 108 sqm that comes with a launching price of  230,000 pesos per sqm or est. 25,000,000 pesos. 

Interested? We will link you to our trusted network of real estate brokers and in-house sellers at princetonphilippines@gmail.com or +63 927 646 0088.

SUGGESTED ARTICLES THAT YOU MAY LIKE :

UP CLOSE! Understanding HMO/Health Card In 10 Minutes | Think Philippines!

Understanding Mutual Funds in 5 Minutes For Newbies | Think Philippines!

UP CLOSE! Benefits Of Getting A Variable Universal Life Insurance Plan (VUL) | Think Philippines!


About The Editor-In-Chief of Think Philippines!

1
Edwardo Miguel Guevarra Roldan

  • Managing Partner at Princeton Business Initiative
  • Lead Convenor of Isang Samahan, Isang Pilipinas (ISIP) and Think Philippines!
  • Agency Manager at Fortune CARE Health Maintenance Organization (HMO)
  • Financial Wealth Planner at FWD Life Philippines
  • Financial Investment Advisor at Rampver Strategic Advisors

(+63) 927 646 0088 WhatsApp/Viber/Philippine Mobile Number

edwardomiguelroldan@gmail.com

http://www.fb.com/ThinkPhilippinesBlog

Note :

To post articles here at Think Philippines, you may email it to: isangsamahanisangpilipinas@gmail.com or by simply commenting it on the field provided below.

Thank you for supporting us

TECH BUZZ! U-HOP : Philippines’ First Mobile App For Shuttle Services | Think Philippines!

Because of the worsened traffic situation in Metro Manila, the Japan International Cooperation Agency (JICA) has pegged our productivity loss to P2.6 billion every day. Furthermore, JICA said that if we do nothing by 2030, that amount would reach P6 billion a day.

Uhop 1

That’s why we need transport solutions.

First there were the app-based car services. The original concept was brilliant; individual car owners would give a ride to those plying the same routes as theirs for a fee. Simply put, it is taking the idea of carpooling and incentivizing it for charging for fare. The result? We get less cars on the road.

But then this concept became an enterprising model. Individual car owners were no longer giving lifts to people, they were operating their cars as cabs, and down the road, they began purchasing fleets. The result? Now we have even more cars on the road.

Experts have said it over and over again, the only solution to this behemoth of a traffic problem is mass transport. But while we wait for the infrastructures and facilities for that, we offer an alternative. An app-based mass transport system we call U-HOP.

Uhop 2

Think of the UV express at the terminals near your homes and offices. They are convenient because it is mass transport and it is cheap. Now take that service and make it app-based, you no longer have to wait for long lines.

Here’s how it works: you sign up for the service. You have an option to pay for daily round trips for a week or for a month, or you can pay for unlimited rides for a week or for a month.

You pay for these services using a card that you load up as how you would load up your cellphone. Using the app, you choose your preferred pickup time, place and destination. The app will sort out who among its users will be in the same vehicle and will generate a route so users can be picked up from where they are.

Uhop 3

The shuttle will send you a message three times to notify you of its distance to your pickup spot. If you’re late, the shuttle will not wait for you. But U-Hop allows you to rebook the next ride. You are entitled to one (1) free rebooking for a week. If you have bought the monthly service, you are entitled to five (5) rebooking for that month.

Adding to the convenience of an app-based service, the U-Hop Shuttle System has in place a verification process to ensure safety. We screen our partner drivers strictly and through the app, we also verify our passengers.

Because it is a shuttle system, there are pickup times you will have to choose from. But if you prefer the ‘taxi way,’ meaning you have a specific time away from the options, we offer an “On-Demand” service. This is more expensive than the shuttle service, but it is still less expensive than its car services counterparts because we assure no surges in fares. It follows a uniform base fare (P40 for cars and P100 for vans) and a P5.70/km fare flow.

Staying true to our goal of lessening cars on the road and maximizing the concept of car-pooling, we encourage everyone who will opt for the “On-Demand” service to gather a group before booking. You and your neighbors who work in the same area can book one car.

U-Hop is an all-Filipino company ran by people who have over 20 years experience in transportation, business and information technology. They have studied the Philippine market and they are convinced that an app-based mass transport system will help alleviate our traffic problems. Being an all-Filipino company benefits the passengers because we offer cheaper services than foreign companies.

We have had this idea for a while but we wanted to follow the law. On May 2015, the Land Transportation Franchising and Regulatory Board (LTFRB) created the Transport Network Company (TNC) to accommodate app-based services. We have applied for the TNC status and awaiting approval before we can finally roll out our service.

As of August 2015, we have received 900 applicants for operators and 304,000 for members. We have set up four (4) offices in the National Capital Region (NCR), Cavite, Cebu and Cagayan de Oro.

To make sure there is no excess in cars, we do not accept new operators if there are no increase in members. We want to make sure there is a balanced supply and demand.

We are targeting setting up operations in more regions in the Philippines, and in the future, expanding to Southeast Asia and the USA.

ADVERTISEMENT

Interested about HMO ? INQUIRE NOW!

We at U-Hop also envision a colorum-free road. We encourage colorum operators to instead register with us. We offer a guaranteed minimum payment stipulated in contract. We have fuel and cash incentives and we have a command center that will offer medical, road, fire and police assistance to operators and members.

We are businessmen but we also believe that transportation is a public service. We prioritize service over profit and we take into consideration the bigger picture. We want convenience to our passengers, we want to include the lower and middle class through our cheap service but most importantly, we have a vision: we want less cars on the road.

Below are the services you may choose from, and its prices:

Our Services

Members can avail the following Services:

  • Round Trip – P693.00 Weekly
  • Round Trip – P2,970.00 Monthly
  • Unli Ride – P1,400 Weekly
  • Unli Ride – P6,000 Monthly

And choose the following service areas:

  • Metro Manila
  • Bulacan
  • Rizal
  • Laguna
  • Metro Cebu

More service areas to open every month!

ORIGINALLY POSTED AT : CLICKTHECITY

SUGGESTED ARTICLES THAT YOU MAY LIKE :

TAGLISH | UP CLOSE! A 2009 Mutual Fund Investor Turned PHP 72,450 Into PHP 200K | Think Philippines!

UP CLOSE! Understanding HMO/Health Card In 10 Minutes | Think Philippines!

Understanding Mutual Funds in 5 Minutes For Newbies | Think Philippines!

UP CLOSE! Benefits Of Getting A Variable Universal Life Insurance Plan (VUL) | Think Philippines!


 

About The Editor-In-Chief of Think Philippines!

1

Edwardo Miguel Guevarra Roldan

Lead Convenor of Isang Samahan, Isang Pilipinas (ISIP) and Think Philippines!

Financial Wealth Planner at FWD Life Philippines

Financial Investment Advisor at Rampver Strategic Advisors

(+63) 927 646 0088 WhatsApp/Viber/Philippine Mobile Number

edwardomiguelroldan@gmail.com

http://www.fb.com/ThinkPhilippinesBlog

Note :

To post articles here at Think Philippines, you may email it to: isangsamahanisangpilipinas@gmail.com or by simply commenting it on the field provided below.

Thank you for supporting us

INSPIRING STORY : A Former “Probinsyano” Now One Of The Kings Of Public Relations (PR) in the PHL

INQUIRE NOW!

ADVERTISEMENT

ADVERTISEMENT

INQUIRE NOW!

HE ARRIVED in Manila with only a handful of centavos and dreams of making it big in the city.

Now, Carlos “Charlie” Agatep is one of the pillars of Philippine Public Relations.

But the road to success was never easy for young Charlie, who occasionally settled with peanuts for dinner and a makeshift bed to get through the night.

The son of a soldier, he left the province in the hope that life would be better in the city. It was tough, he soon found out, when he had to do odd jobs to help finance his studies. He was a “mess boy” for American soldier at one point, and a waiter in another.

His interest in public relations began while he was taking up journalism at the old UST Faculty of Philosophy and Letters where he finished the course after three years in 1950. He also wrote for the Varsitarian.


1
Rise to the top

With his two children, he put up his company, Agatep and Associates, in 1988 .

“I only had a secretary as a consultant from 1983 to 1988. But eventually, dumami na yung clients ko. I needed help,” Agatep said.

“So I asked my daughter Monique, a PR manager at Holiday Inn, and Norman, an English teacher in Ateneo, to form Agatep and Associates.”

The firm bagged 71 Anvil awards, with three Grand Anvils and thus considered the PR consultancy company with the most Anvils in the Philippines.

The Anvil Awards is held annually by the Public Relations Society of the Philippines, often dubbed as the “Oscars,” the most prized award in the PR industry.

READ MORE : POLITICAL OP-ED : Top 5 Reasons Why I Am For Dick Gordon This 2016 | Think Philippines!

From this, Agatep learned perseverance in his career, particularly in communicating and interacting with other people.

“Communication is the ultimate tool in public relations. And it is through this that we, PR practitioners, must try and protect our honorable profession, clients and assets from being violated,” he said.

But before all his accomplishments, Agatep admitted that he went through various hurdles in his pursuit of success.

From TV to PR

Agatep was part of a team which jumpstarted television viewing in the Philippines.

“Back then there were only 200 TV sets at most all over the country. It was a great opportunity for establishing a TV-based module of media,” said Agatep.

After being a news reporter for the Manila Times in 1951, Agatep shifted to the defunct DZAQ-TV of the Alto Broadcasting Company (ABS), the first television commercial station in the country, as the first program director.

“We decided to set up the first TV station in the country. I was in charge of programming. It was the first job I ever got after graduating from Boston University.”

Being the only staffer who had a degree in broadcasting in ABS, he was tasked to make sure ABS had complete equipment kept in tip top shape.

In 1954, he focused his discipline on advertising when he joined Sterling-Winthrop as an advertising director. It was here that he acquired his interest in PR.

Amid all the assorted positions he took, Agatep became a faculty member at the Faculty of Arts and Letters, teaching public relations, photography and advertising to Journalism students.

“I got a call from Alfredo Panizo, the dean at the time, asking me to teach public relations courses in UST. It was not my expertise, sabi ko sa kanya. However, it rooted as the start of my interest in PR,” said Agatep, who also taught at St. Paul University.

Agatep taught at UST for 20 years, and through his passion and efforts, photojournalism was then included in the Journalism curriculum.

“I introduced the subject to Santo Tomas by convincing the dean back then to have a room of my own for laboratory equipment. I donated my image enlarger and printing equipment. From there it developed and was adapted into the program.”

After juggling professions in UST and the Sterling-Winthrop company, Agatep made his next step in PR by joining Esso Standard Fertilizer, a fertilizer company.

INQUIRE NOW!

ADVERTISEMENT

ADVERTISEMENT

INQUIRE NOW!

Agatep decided to take PR for developing rural areas in Ilocos, a much closer and more personal locale to him.

For the Thomasian businessman, the transfer from Sterling to Esso was his transition from being an employee to a true professional.

It proved difficult at first for Agatep to transform from a educator into a corporate executive, but he eventually learned more about socially responsible media management through Esso.

As their PR consultant, Agatep has to educate farmers in the proper ways of tilling and farming the land with the help of fertilization.

Agatep helped many Ilocano farmers through corporate PR and properly informing farmers. This yielded significant increases in the number of harvest of rice in Ilocos.

“We communicated with comics as well, depicting the proper usage of fertilizers for farmers.”

‘Family’ business as usual

It seems like PR also runs in the family. Currently, Charlie works with his children Monique, Norman and Audrey as the administrators of Agatep and Associates also known as HAVAS PR Agatep.

For the family, the most difficult part in building their PR empire is gaining credibility and establishing a good reputation. Starting from scratch, they eventually garnered a string of loyal clients.

Charlie observed that being a PR consultant is sometimes overlooked when compared to other more esteemed professions.

“A PR consultant does not enjoy the same respect accorded to a lawyer or a medical doctor, or engineer or architect for that matter because there are no educational requirements or licensing boards to regulate PR practice,” said Agatep.

But dealing with the market and its communications is a demanding discipline.

1

he said. “Indeed, the proper use of marketing PR has been proven to be very cost-effective giving marketers a great advantage over the competition.”

It has now become imperative for public relation firms to protect corporate image and ensure that products of good quality in every sector are delivered.

1

Charlie has made Agatep and Associates the premier corporate communications, marketing and advertising firm in a fast and capital-based country. He, along with his family, can definitely sit back and relax now with their laurels of success. Not bad for a start-up capital of 10 centavos. Alfredo N. Mendoza V

This is an original article from The Varsitarian

SUGGESTED ARTICLES THAT YOU MAY LIKE :

UP CLOSE! Understanding HMO/Health Card In 10 Minutes | Think Philippines!

Understanding Mutual Funds in 5 Minutes For Newbies | Think Philippines!

UP CLOSE! Benefits Of Getting A Variable Universal Life Insurance Plan (VUL) | Think Philippines!


About The Editor-In-Chief of Think Philippines!

1
Edwardo Miguel Guevarra Roldan

  • Managing Partner at Princeton Business Initiative
  • Lead Convenor of Isang Samahan, Isang Pilipinas (ISIP) and Think Philippines!
  • Agency Manager at Fortune CARE Health Maintenance Organization (HMO)
  • Financial Wealth Planner at FWD Life Philippines
  • Financial Investment Advisor at Rampver Strategic Advisors

(+63) 927 646 0088 WhatsApp/Viber/Philippine Mobile Number

edwardomiguelroldan@gmail.com

http://www.fb.com/ThinkPhilippinesBlog

Note :

To post articles here at Think Philippines, you may email it to: isangsamahanisangpilipinas@gmail.com or by simply commenting it on the field provided below.

Thank you for supporting us